We have worked closely with Kookai to refresh their visual identity. Kookai wanted to elevate their look and add an element of luxury. As part of this we softened their signature ‘aqua’ colour and added gold foil embellishments. We also commissioned Danish artist Susan Arnold to create a unique marble pattern which was layered into the graphic palette. The roll out of the new identity included retail applications, corporate collateral, a new online presence and signage.